AirMail Sites
Your newsletter site is a public-facing website where subscribers can browse, read, and sign up for your newsletters — no login required.
Key Features
- Newsletter Archive: A branded, browsable archive of all your published newsletters with cover images, excerpts, and reading time estimates.
- Category Filtering: Subscribers can filter newsletters by topic using category buttons at the top of the archive.
- Single Newsletter View: Each newsletter opens as a full-page article with a reading progress bar, author bio, and social sharing options (Facebook, Twitter, LinkedIn, WhatsApp, Email, Copy Link, Print).
- Previous / Next Navigation: Readers can move between newsletters without going back to the archive.
- Subscribe Form: Visitors enter their email to subscribe. A confirmation email is sent automatically (double opt-in).
- Email Verification: After clicking the link in the confirmation email, new subscribers complete their profile with a first name, last name, and optional phone number.
- Email Preferences: Subscribers can update their name, manage SMS notifications, or unsubscribe at any time via a preferences page.
- Unsubscribe Flow: One-click unsubscribe with optional feedback. Subscribers can resubscribe or switch to a lower email frequency instead.
- Themes: Choose from three visual themes — Modern, Editorial, or Minimal — each giving your site a distinct look.
How Subscribers Use Your Site
- A visitor lands on your newsletter site and clicks Subscribe.
- They enter their email address and accept the privacy policy.
- A confirmation email is sent — they click the link to verify.
- They enter their first name, last name, and optional phone number to complete signup.
- They can now browse and read all your newsletters from the archive.
Managing Subscriber Preferences
Subscribers can visit their preferences page (linked in every email footer) to:
- Update their first and last name
- Add or remove a phone number for SMS notifications
- Unsubscribe from the newsletter
Unsubscribe Experience
When a subscriber clicks unsubscribe, they are shown alternatives — such as updating their preferences — before the unsubscribe is confirmed. They can also provide a reason (too many emails, content not relevant, etc.), which helps you understand list health.
Tips
- Choose a theme that matches your brand — you can preview it before going live from the Airmail dashboard.
- The newsletter URL path is set in Airmail → Design Settings. Keep it short and memorable.
- Reading time is calculated automatically and shown on each newsletter card — no extra setup needed.
- Social sharing buttons appear on every newsletter, making it easy for readers to spread your content organically.