Airmail — Email Marketing

Airmail is Pilot's email marketing module. Manage subscribers, build campaigns, and track performance — all from one dashboard.

Dashboard Overview

The main Airmail page shows four live stats at the top: total campaigns, active subscribers, average open rate, and emails sent this month. Below that you'll find your five most recent campaigns with their status and open rates, plus a feed of your latest subscribers with a growth chart.

Key Features

• Campaign Builder: Create newsletters, announcements, welcome emails, and promotions. Write your content in a visual editor, set a subject line and preheader text, choose your audience segment, and send immediately or schedule for later.
• Subscriber Management: View and manage your subscriber list. Segments available when sending: all subscribers, active only, or new this month.
• Subscriber Growth Chart: Visual chart on the dashboard showing how your list is growing over time.
• Newsletter Design: Customize the look of your public newsletter site — logo, colors, fonts, theme, social links, footer text, and URL path.
• Email Settings: Configure the SMTP server used to send campaigns. Quick-setup presets for Gmail, Outlook, Yahoo, and AWS SES are included. Test your connection before saving.
• Subscription Forms: Manage the signup forms visitors use to subscribe on your newsletter site.
• Campaign Analytics: Track opens and click rates per campaign, visible in both the dashboard and the campaigns list.

How to Use

1. Open Airmail from the sidebar.
2. Click New Campaign (top right) or the Create Campaign button in Quick Actions.
3. Fill in the campaign name, type, subject line, and optional preheader text.
4. Write your content in the editor, choose your audience segment, and set the send time.
5. Click Send Campaign to send immediately, or Save Draft to finish later.

Setting Up Your Newsletter Design

1. Scroll to the AirMail Design section on the dashboard.
2. Enter your newsletter name and optional tagline.
3. Upload a logo (PNG recommended, 200×50px).
4. Choose a theme: Editorial, Modern, or Minimal.
5. Pick your primary and secondary colors, body font, and heading font.
6. Add social media links (Facebook, Twitter/X, LinkedIn, Instagram, Pinterest, TikTok).
7. Set the newsletter URL path, footer text, and copyright line.
8. Add custom privacy policy or terms of service text if needed.
9. Click Save All Settings. Use Preview to see how your newsletter site looks.

Configuring Email Settings

1. Click Email Settings in Quick Actions.
2. On the SMTP Configuration tab, enter your mail server details or click a quick-setup preset.
3. Click Test Connection to verify settings.
4. Switch to the Sender Settings tab to set the From name, From email, and Reply-To address.
5. Click Save Settings.

Tips

• Keep subject lines under 50 characters for best open rates.
• Use the preheader field — it appears as preview text in most email apps.
• The Preview button opens your live newsletter site so you can check how it looks to subscribers.
• If you manage multiple sites, switch between them using the site selector in the top bar — the dashboard updates automatically.