Subscribers

Manage all newsletter subscribers across your AirMail sites — add, import, tag, and track engagement from one central list.

Key Features

• Live Stats: See your total subscribers, active count, how many have a phone number, and new sign-ups this month at a glance.
• Smart List: Browse and search subscribers with filters for site, status, source, and contact type. Sort by any column.
• Tags: Organize subscribers with custom tags for targeted campaigns. Add tags individually or in bulk.
• Batch Actions: Select multiple subscribers to export, delete, unsubscribe, resubscribe, add to lists, or manage tags all at once.
• CSV Import: Upload a CSV file to add or update large numbers of subscribers quickly.
• WordPress Import: Dedicated import flow for migrating subscribers from a WordPress newsletter plugin.
• Export: Download your full list or a filtered selection as a CSV file.
• Engagement Tracking: See open and click counts per subscriber directly in the list.

How to Use

Add a Subscriber

1. Click Add Subscriber in the top-right corner.
2. Select the site this subscriber belongs to (or choose "All Sites" for global).
3. Enter their email address (required), plus optional name and phone number.
4. Add tags by typing and pressing Enter, or click existing tags to apply them.
5. Set the status to Active or Unsubscribed.
6. Click Save Subscriber.

Import from CSV

1. Click Import to open the import dialog.
2. Select the target site.
3. Upload a CSV file with columns: email, phone, first_name, last_name, tags.
4. Choose options: update existing subscribers, resubscribe previously unsubscribed contacts.
5. Optionally add tags to all imported subscribers or assign them to a list.
6. Click Start Import and watch the progress bar.

Import from WordPress

1. Click WordPress Import.
2. Select the target site.
3. Upload the WordPress CSV export (columns: email, first_name, last_name, subscribed, created_at).
4. Click Import from WordPress.

Manage Subscribers in Bulk

1. Check the boxes next to subscribers (or select all).
2. Use the batch action buttons to: Export, Delete, Unsubscribe, Resubscribe, Add to List, Add Tags, or Remove Tags.

Filter the List

Use the filter dropdowns above the list to narrow by:

• Site — view subscribers for a specific site
• Status — Active, Unsubscribed, Bounced, Complained
• Source — how they subscribed (Import, Form, API, Manual, WordPress)
• Contact Type — Email Only, Phone Only, or Email & Phone

Tips

• Phone numbers should include the country code (e.g., +12025551234) for SMS compatibility.
• Tags are shared across your account — reuse them to build consistent segments.
• The Engagement column shows total opens and clicks, helping you identify your most active subscribers.
• Use Export All to back up your full list at any time before making bulk changes.
• Subscribers marked as Bounced or Complained are automatically excluded from future campaigns.